Our Story & Community

OUR

When Morning Belle opened its doors in 2019, our goal was to set a new standard for breakfast and brunch. Over the past few years, our dedicated team has moved through various challenges to create a brunch model that allows us to hone our craft and experiment with bright, new flavors. Our local partnerships continually propel Morning Belle in new (and delicious) directions as well! Since 2019, we have opened three additional locations and have new locations coming soon.

Fresh, made-from-scratch ingredients combined with local favorites such as McClure’s Pickles and Schuil Coffee create a unique (and one of the best) brunch experience in Grand Rapids. You won’t find fryers in our kitchens, just bright flavor combinations meal after meal. No matter your dietary preference or occasion for joining us, our team strives to elevate each guest’s breakfast experience through fresh, creative food, inspiring environments, and personable, knowledgeable service. We love balancing sophistication with playful touches, menu classics with innovation, and infusing our signature easygoing style to create a sense of everyday luxury. Cheers to delicious starts at Morning Belle!

community

Where Every Bite Tells a Local Story

Brunch should be more than just great food. It’s a celebration of local connections and shared moments. At Morning Belle, we purposefully choose partners who enhance our flavors and elevate other members of our community. We are beyond grateful to all our partners who make our brunch better.

community

McClure's

McClure’s Pickles started in 2006 when brothers Bob and Joe McClure decided to turn their great-grandmother Lala’s pickle recipe into a business. McClure’s, primarily known for their pickles, started making Bloody Mary mix, expanding their product line with a complimentary beverage option that also utilized locally sourced ingredients.

Grand Rapids Rise

Morning Belle is a proud sponsor of the Grand Rapids Rise women’s volleyball team. Be on the lookout for special coupons and promotions at each game. We hope to see you there!

Grand Rapids Chair Co.

Grand Rapids Chair Company was formed in a garage in the 1990s and has now grown into a 150-employee company in Byron Center. They are committed to crafting quality furniture, paying acute attention to design and manufacturability, and providing beautiful furniture for each of our Morning Belle locations.

Schuil Coffee

Garry Schuil founded Schuil Coffee Company (Michigan’s first specialty coffee roaster) on a basic principle – he wanted to provide the highest quality coffee at a great value, and that’s how they’ve been doing it for over 40 years. We love each and every cup!

Kids Food Basket

Kids Food Basket works collaboratively to meet the needs of every child and family to pursue a hunger-free West Michigan. We love partnering with their team on campaigns and setting up employee volunteer days.

Michigan Bread

Founded by George Assimacopoulos, Detroit-based Michigan Bread has been producing delicious artisan loaves since 1973. Their team meticulously crafts each loaf using locally sourced grains, premium ingredients, and traditional baking techniques. We exclusively use them to provide bread to each of our restaurants.

Founders Brewing

For over 25 years Founders Brewing Company’s dedication to the state of Michigan has shown through in everything they do. Surrounded by the Great Lakes, they’re devoted to using our freshwater resources in a sustainable fashion to provide you with the highest quality beer possible – from All Day IPA to craft beer stalwarts like KBS, which celebrates 20 years of barrel-aged excellence this year. Born & Brewed in Michigan since 1997.

River City Printing

River City Reproductions has served the Greater Grand Rapids area for over 20 years. They offer impeccable service and have been Morning Belle’s go-to print company for years. River City is incredibly fast when we have a tight menu turnaround and always produce high-quality prints for our table tents, business cards, signage, and more!

Leverage Marketing

Leverage Marketing is an independent, woman-owned, full-service digital marketing agency in West Michigan. They specialize in branding, web development, strategic consulting, content creation, and digital advertising. Their creative approach has driven Morning Belle’s new website design and hosting.

Del Bene Produce

Del Bene Produce, founded in 1988 by the DelBene family in Detroit’s Eastern Market, has grown from a small operation into a key player in Michigan’s produce industry. They serve a diverse clientele, including restaurants and institutions, by sourcing high-quality produce from local farms and global suppliers. Known for their reliable delivery and strong client relationships, Del Bene supports local agriculture and contributes significantly to the region’s culinary scene. Their commitment to quality and service has made them a trusted partner for many of Michigan’s top chefs and restaurants.

Pebble Creek

Pebble Creek Mushrooms was founded by Jim Case after a life-changing accident inspired him to pursue his passion for gourmet mushrooms. With a background in restaurant development and health supplements, Jim combined his expertise to create a farm that emphasizes quality, sustainability, and community. Pebble Creek Mushrooms partners with chefs and restaurants to provide premium, locally grown mushrooms.

Green Village Farms

Green Village Farms was established with a mission to inspire sustainable, real food and to make healthy, delicious vegetables accessible to the community. They specialize in growing microgreens using vertical farming techniques, which allows them to produce high-quality, pesticide-free, and non-GMO greens year-round. Green Village Farms supports local agriculture through their Community Supported Agriculture (CSA) program, offering weekly deliveries or pickups of fresh produce to local residents. Their commitment to sustainability and community impact makes them a valued contributor to the local food scene.

Little Town Jerky

Located in Falmouth, MI, Little Town Jerky Company was founded by Mark and Dawn Ebels in 1994. They offer a very diverse line of retail and foodservice products. Everything from snack sticks to cooked prime rib. “We make great products with only the highest quality ingredients,” explains Mark. This simple philosophy coupled with another of his axioms, “Challenges are really opportunities,” have guided Little Town Jerky Company to become the company it is today.

Olds Brothers Maple Syrup

A family-owned, Northern Michigan based company founded by the four Olds Brothers in 1978. Based out of Kingsley, MI, their maple syrup is all-natural pure amber-medium amber grade A. No additives, no preservatives, no exceptions. Just delicious!

community

McClure's

Grand Rapids Rise

Morning Belle is a proud sponsor of the Grand Rapids Rise women’s volleyball team. Be on the lookout for special coupons and promotions at each game. We hope to see you there!

Grand Rapids Chair Co.

Kids Food Basket

Schuil Coffee

Michigan Bread

Great Lakes Potato Chip Co.

Great Lakes Potato Chip Co. began with its first small batch back in 2009. Their team is dedicated to producing flavorful chips using almost exclusively Michigan-grown potatoes at their facility in Traverse City. We serve them with all of our handhelds, and they add the perfect crunch to lunchtime!

Our Story & Community

Our Story & Community

Where Every Bite Tells a Local Story

McClure's

Grand Rapids Rise

Grand Rapids Chair Co.

Schuil Coffee

Kids Food Basket

Michigan Bread

Founders Brewing

River City Printing

Leverage Marketing

Del Bene Produce

Pebble Creek

Green Village Farms

Little Town Jerky

Olds Brothers Maple Syrup

McClure's

Grand Rapids Rise

Grand Rapids Chair Co.

Kids Food Basket

Schuil Coffee

Michigan Bread

Great Lakes Potato Chip Co.

River City Printing

Leverage Marketing

Green Village Farms

Del Bene Produce

Pebble Creek

today only

$10 Lunch

Monday through Friday | 12pm to 2pm

morning belle

lunch is coming

$10 plates | Monday through Friday | 12 to 2pm